Rotten Apple

• If someone gave you an apple with a piece missing out of it, would you take it. People either love or hate Apple products. I happen to be the later, but from a fundamental view, Apple looks undervalued so I believe it is a good investment. I am changing my mind due to the dramatic downward action when ever there is a hint of possible lower sales. Apple TV might be a thing, but it is not something that is installed as the primary operating system of any manufacturers smart TV. Not going to say much more about it other than I am going to reduce it out of my sight and investments once it hits my limit order at 178.
• Interest rates were up and the market was mixed. The banks were up big today on the heels of American Express earnings beat Wednesday afternoon. I was certain they would drop off after a certain point this morning, but they didn't. That didn't hurt my pocket as I did not buy Puts based on there recent tendencies. I wouldn't be surprised if the banks continue moving up for the next couple of days.
• Since interest rates were up, costumer staples were down. Home Depot gave back most of its great gain from Wednesday. Best Buy gave some of its gain back too.
• Amazon rose up sharply and leveled off for the day, but Google started off 4 and then was off to the races all the way until the last half hour when it gave 7 back. This was due to news that expects their earnings to be better than expected. In the past couple of Friday's, Google has opened up and then came down from the rest of the day. I believe the news so far this week is good and expect to see Google continue upwards on Friday especially with Google earnings report coming next week.
• Boeing dropped, came up, down into 137, up and then back to 137 and change as I expected yesterday. It then went up to mid 141 before coming back down, but never revisited the 137 range for the day. You could have bought a Call option with 340 strike price for 2 and sold it for 3.70. You could have bought that Call option again for 2.3 and sold it again for 3.70. Not bad money to make on predictable movement.
• GE reports Friday morning before the market opens. Based on my theory, since GE ran up on Thursday near 14, it will provide another disappointing earnings report Friday morning. People love GE so much that it will have movement in both direction like it did on GE's last report. After restating earnings for the past couple of years, who knows when GE will have something good to say. It will be when they sell off a non-profitable business. lol